![]() ![]() But word travels fast here, and speculation has already reached a fever pitch. The Apple announcement, in the company's hometown of Cupertino, Calif., will be far, far away from the bars and barbecues of Austin. The iPhone's ubiquity at SXSWi is especially fitting because on Tuesday, the final day of SXSWi, Apple itself will be making some kind of iPhone software unveiling. We will continue to monitor network performance throughout the event, and will do everything possible to maximize network performance throughout." "These efforts are ongoing, but we anticipate that customers should see improved network performance this evening and for the remainder of the event. "To accommodate unprecedented demand for mobile data and voice applications at SXSW, we are actively working this afternoon to add capacity to our cell sites serving downtown Austin," a statement from the telecom giant read. iPhone problems were so prevalent that AT&T upped its coverage in Austin for the duration of the festival. Not to mention there's now the App Store, which has meant the iPhone is a huge priority for developers and designers everywhere.īut on the flip side, there has been such a saturation of iPhones at SXSWi that the network for AT&T, the exclusive carrier for iPhones, promptly floundered (or, to use the geek slang of choice, "fail-whaled"), with conference-goers encountering poor service, weak Internet connections, and dropped calls left and right. While the original iPhone was an instant hit, plenty of people in the tech industry (myself included) held out for the second generation because the first didn't have 3G data access or GPS capabilities. This is, after all, the first SXSWi since the debut of the iPhone 3G. ![]()
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